The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Every Year, the Pantone Color Institute designates a “Color of the Year”.

The Pantone Color of the Year provides strategic direction for the world of trend and design. If you are not in the world of design you have probably never heard of an official color or don’t really know that color has an ability to convey deep messages and meanings, for this reason designers and brands feel empowered to use color to inspire and influence.

The color chosen for 2018 is called Ultra Violet, a dramatically provocative and thoughtful purple shade, it communicates originality, ingenuity, and visionary thinking that points us toward the future. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

In honor of the Pantone Color of Year 2018 and its spiritual meaning we have extended a 20% discount on our violet and eggplant modern judaica products.

Pay attention to the year 2018, you will start to see many violet colored products across all industries and gravitate towards purple products without noticing but it was all engineered and planed by the Pantone Institute of Color, designers and global brands to leverage the power, psychology and emotion of color in their design strategy.